2023 Toyota Prius and Prius Prime
Starting from: $39,864.20
The Car That Started it All Returns
As an industry leader in hybrid vehicles, the Toyota Prius knows a thing or two about the eco-friendly lifestyle. And for 2023, it’s redesigned and packed with exciting features that maximize power, safety, and comfort as you cruise into a sustainable future. Whether you opt for the all-new 196-hp hybrid powertrain or the EV-ready plug-in Prime, the all-new 2023 Toyota Prius lets Castlegar drivers go further on less!
“Toyota fully redesigned the Prius for 2023, giving it more potent and more fuel-efficient powertrains, heavily reworked interior and exterior styling, more driver-assistance and safety tech and a refreshed infotainment system.”
“You should buy the Prius if you want an affordable, fuel-efficient car for everyday driving that's also a good value. A base model retails for less than $25,000 and comes loaded with plenty of driver assistance and infotainment tech. Add in the utility from a huge hatchback cargo area and adult-friendly seating, and it's easy to see why the Prius has a lot of appeal as a commuting partner or family car.”
Green Means Go
Staying ahead of the hybrid competition, the 2023 Prius’ available AWD-e uses electric motors to optimize traction on tricky terrain. The 5th generation hybrid powertrain runs a fuel efficiency of just 4.8 L/100KM (city/highway combined) while delivering the perfect combination of gas and electric power. The plug-in Prime’s three-range drive modes let you switch seamlessly between EV Mode, EV Auto, and Hybrid so you can customize your drive the way you like it. Charge it up within 5.5 hours at home or at any of the many charging stations across BC and enjoy up to 1035 km stress-free!
Cutting-Edge Tech
Aside from the innovative hybrid technologies, the 2023 Prius comes equipped with a suite of tech and connectivity features for your convenience. Stay even more connected to your vehicle and enjoy a simplified driving experience with Toyota Connected Services. Enjoy Apple CarPlay and Android Auto connectivity, Qi Wireless Charging, an available Colour Head-up Display, and these additional infotainment features:
• 8” Display Screen
• 6 USB Ports
• 8 JBL Speakers
• Bluetooth® Capability
• Intelligent Clearance Sonar (ICS) With Intelligent Parking Assist (IPA)
• Integrated SiriusXM Satellite Radio (with 3 month All Access Trial)
• Advanced “Hey Toyota” Voice Recognition
• Available 12.3” Display Screen with Embedded Navigation
Your Guardian Hybrid
With Toyota, safety is always the number one priority. Support your awareness and decision-making on the Castlegar streets with Toyota Safety Sense 3.0, which comes standard with the 2023 Prius. Active safety technologies enhance your protection and give you a little extra peace of mind so you can focus on the road ahead. Key safety features include:
• Pre-Collision System with Daytime/Low-Light Vehicle and Pedestrian Detection, plus Daytime Bicycle Detection
• Automatic High Beams
• Lane Tracing Assist
• Lane Departure Alert with Steering Assist
• Full-Speed Dynamic Radar Cruise Control
• Advanced Park
• Front & Rear Parking Assist with Automatic Braking
Test Drive the 2023 Prius or Prius Prime at Castlegar Toyota
We’re proud to be a part of an eco-conscious community here at Castlegar Toyota, which is why we’ve stocked our lot with Toyota’s best hybrid options. Experience the flagship hybrid and take the 2023 Prius or Prius Prime out for a spin today!
