3 Reasons to Buy the 2023 Toyota Prius Prime

By: Castlegar Toyota   |   30 Apr 2023

Toyota has long been a famous name in the industry because its cars are both innovative and efficient. The company has been developing hybrid vehicles for a long time, and the introduction of the Toyota Prius changed the game forever. The latest mode, the 2023 Toyota Prius Prime, is a much-improved version of the iconic original and one of the best Toyota cars you can acquire. Let’s take a deeper dive into the 2023 Prius Prime and explore three main reasons it's the must-have efficient vehicle of the season.

What Is Toyota Prius Prime?

The Toyota Prius Prime is a five-door hatchback hybrid car that is more fuel-efficient and environmentally friendly than ever. It is the best alternative to the Toyota Corolla, North America’s best-selling sedan. The Toyota Prius Prime’s standout features include:

  • 2.0-litre engine powered by an electric motor
  • A battery that you can charge by plugging it into an outlet
  • A range of over 962 km during a single charge
  • A range of 84 mph during electric mode
  • 11.6-inch touchscreen display with rearview camera

Exciting Infotainment

Toyota cars have always been on par with other car companies in ensuring their models have cutting-edge entertainment features, such as Apple CarPlay and Android Auto for the best multimedia experience., an 11.6-inch touchscreen display and the booming JBL audio system.

Superior Safety

Toyota has always prioritized the safety features of its vehicles through Toyota Safety Sense, a suite of safety technologies to support your awareness on the road. Key features include:

  • Pre-collision System - which uses sensors to detect when a collision is imminent and automatically applies the brakes to help ward off or mitigate the collision.
  • Lane Departure Alert - uses a camera to detect when the car is straying from its lane and gives the driver an audible and visual warning to help them get back on track.
  • Adaptive Cruise Control - which can automatically adjust the car's speed to maintain a safe distance from the vehicle in front.
  • Lane-Keeping Assist  - which can help keep the car centred in its lane

Effective Fuel Efficiency

Toyota cars are always built with the latest fuel efficiency technology to help you save money on petrol. This is particularly true for the Prius Prime, which uses a 2.0-litre petrol engine and electric motors to power the car. When used together, they provide the car with 121 bhp of power. 

The car also has a battery that drivers can charge with a standard household socket. Once the battery is fully charged, it powers the vehicle for up to 962 km on electric power alone.

The Toyota Prius Prime has an official fuel economy figure of 4.8 L/100 km in combined highway/city driving and CO2 emissions of 49g/km. This makes it an excellent choice for company car drivers who want to minimize their Benefit-in-Kind (BiK) tax bill.

Test Drive the 2023 Prius Prime at Castlegar Toyota

The Toyota Prius Prime is an excellent vehicle choice for various reasons. Its fuel efficiency is unrivalled, and its safety features are top-notch. The sleek and contemporary 2023 Prius Prime should be at the top of your list if you're searching for a modern car.

Castlegar Toyota is Southern BC’s premier source for dependable and affordable Toyota cars. Browse our inventory and contact us to book a test drive today!


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