Castlegar Toyota Wins the Pinnacle Award for Customer Satisfaction

By: Castlegar Toyota   |   18 May 2018
2017 Pinnacle Award logo and dealership

Here at Castlegar Toyota, we truly pride ourselves on standing apart from the pack and providing enjoyable experiences to our customers. Whether you’re purchasing a new or used car, or stopping in for VIP service at our parts and service departments, we want you to feel like a member of the family. Toyota Canada has recognized our dealership with the honour of the 2017 Pinnacle Award for Customer Satisfaction and we’re incredibly proud of this accomplishment.


The Pinnacle Award for Customer Satisfaction

Toyota Canada surveys and polls customers that have visited dealerships not just in Castlegar and British Columbia, but all over Canada. The Pinnacle Award is given to the dealership with the best ratings from real customers in our category, just like you. Where have we won? Customer satisfaction.

Beating out all of the other BC Toyota Dealerships, we’ve accomplished our goal of excellence in customer satisfaction. Just like the Oscars (though not quite as star-studded), the Pinnacle Award is an annual honour and opportunity. While we’ve won for 2017, we aim to continue this trend in 2018 and beyond by providing the highest level of customer service out there. 

Castlegar Toyota Pledge

Our Pledge: How We Do It

Our pledge is simple. We aim to take the time that you have available to spend with us, treat it with respect, and accomplish your goals for that time. Upon visiting us, our professional sales team will ask you how much time you’re looking to spend at our dealership, as well as what you wish to accomplish during that time. Once we know these two important details we will help you do exactly that.

If you have thirty minutes on your lunch break to learn more about a 2018 Toyota Camry, we will make that happen. If you have an hour and want to look at a few different used vehicles and test drive one, we’ll make sure that the keys are ready. The same goes for longer visits: if your aim is to test drive a Toyota Tacoma, a Tundra, and a 4Runner over the course of a Sunday afternoon, we’ll make sure that you’re able to do just that.

Read Our Pledge


We Treat our Customers like VIPs Because They Are

One of the most unique things that sets us apart is our VIP loyalty program. While there are a lot of loyalty programs out there like Canadian Tire money and Optimum Points, car dealerships seem to be behind on the trend. Not us! The Castlegar Toyota VIP Loyalty Program is one of the reasons why customers keep coming back to work with us, and that’s because it means tangible discounts and rewards just for servicing your vehicle with us.

You earn points each time that you bring your vehicle in for maintenance or purchase parts through our parts department. They rack up surprisingly quickly, and you’re able to redeem them for ever-updated prizes including:

Full vehicle detailing

$20-500 in service and parts vouchers

Free oil changes

Free tire storage

Free tire rotation


And that’s just to mention a few! You can learn more about the program and rewards here. This is just another way that we aim to provide you with as much value as possible.


Thanks for the Memories

We know that this award wouldn’t have been possible without such a kind and trusting base of customers. We truly appreciate the Castlegar, Trail, and Nelson communities, as well as those of you that travel from hours away to maintain your vehicle with us or purchase from our sales team. It means a lot to us, and we’re always open to improving. If you have any questions or concerns to share, we’re all ears. Contact us directly and we’ll get back to you; plain and simple.

If you’re looking for your next new or used vehicle from a dealer that you can trust, shop our inventory. You can also find answers to your parts and services questions here on our website, and even book your next appointment.

Learn More About Us



Contact Us

Sales: (250) 365-7241Service: 1 (877) 790-3796